Global Medical Products

Frederick Vinculado

Experienced Art Director / Senior Graphic Designer excelling in art direction, client satisfaction, and crafting unified brand messaging across diverse channels. Proficient in print, web, social media, events, B2B/B2C marketing, and internal marketing. Strong leadership and creative skills ensure seamless design oversight.

Portfolio

Professional History

Constellation Insurance - AuguStar Financial
Senior Graphic Designer

2023 - Present

Visit Website

Health iPASS
Art Director / Senior Graphic Designer

2019 - 2023

Visit Website

Global Medical Products
Senior Graphic Designer

2016 - 2019

Visit Website

9 Works
Art Director

2013 - 2016

Collaborated with key Marketing stakeholders to elevate digital marketing assets, including social media, website, landing pages, and paid media.

Partnered with cross-functional teams such as Sales, PR, content, Product Marketing, Demand Generation, and Member Growth to develop effective design solutions that scale the brand.

Developed impactful and inventive information visualizations to enhance user engagement and comprehension.

Provided design feedback to agency partners to ensure brand consistency across platforms and executions.

Managed multiple design projects concurrently, ensuring timely delivery and high-quality standards.

Spearheaded reimagined brand identity over first year with the company, including complete redesign of website, UI, and all marketing materials, which played a large role in company being acquired in late 2020

Designed and managed organization and sharing system for all marketing and sales collateral including case studies, white-papers, brochures, flyers, posters, training materials, etc.

Personally assessed the design of all visual materials across multiple teams to ensure quality and brand consistency

Collaborated with the VP of Product and Copywriter to produce UI/UX designs for appointment reminders, patient portal, online bill pay, check-in kiosk, digital forms, provider’s dashboard, and website design.

Collaborated with brand partners such as 5/3 Bank to develop cohesive new designs for white-labeled product marketing collateral

Created new design themes for marketing and collateral materials; digital advertising, email campaigns, social media, landing pages, social media and web banners.

Explicitly presenting features and benefits to cultivate client buy-in.

Collaborated with creative teams to design and produce computer-generated artwork for marketing and promotional materials.

Managed product merchandising; line sheets, inventory reports, and sell sheets.

Served as marketing team member and managed various marketing projects; illustrations, logos, packaging design, infographics and images for social media.

Worked with print production, visual merchandisers, and brand managers on the visual representation and execution of digital and printed materials in support of project goals.